Happy Tuesday lovely Reader!

It's time for another edition of Human Design IRL!

Today I want to share the story of my client Lauren, a 2/4 projector who was feeling totally overwhelmed trying to grow her business on Instagram.

She told me, “I know I’m supposed to be visible, but every time I try to post consistently or promote my offers, I feel like I’m forcing it. And then I burn out and disappear for weeks.”

Sound familiar?

Lauren was getting caught in a common trap for 2/4s—trying to market herself like someone else. She kept hearing she needed to “show up every day” and “nurture her audience,” but she didn’t feel like she had an audience… and truthfully, she didn’t want to spend all day online trying to build one.

When we looked at her design, it all clicked.

As a 2/4, Lauren’s energy thrives in close-knit relationships that allow her to use her natural gifts. The 2nd line needs time alone to be in her genius, while the 4th line grows through her network. She doesn’t need thousands of followers or a fancy content funnel. She needs people who know her, see her, and are excited to share her work.

The solution?

We reworked her marketing strategy around relationships, not reach.

✨ She started inviting past clients and friends into conversations and collaborations
✨ She leaned into referrals instead of relying on the algorithm
✨ And she gave herself permission to rest and retreat when she needed space to reconnect with her gifts

Within two months, she booked out her 1:1 spots—without posting daily or dancing for the algorithm. She just needed to market like a 2/4 and stop forcing herself to do things that didn't fit.

If you’ve been feeling like marketing drains you—like you’re forcing yourself to show up in ways that don’t feel natural—I made something just for you.

​Master Your Marketing​ with Human Design is a practical guide to aligning your marketing with your Human Design. Whether you’re a 2/4 like Lauren or a completely different type or profile, you’ll learn how to market in a way that feels genuine, energizing, and you.

Want to learn more about how human design can support you in your business and marketing? Check out these recent blog posts:

1. ​How I booked out my business by aligning my marketing to my human design​
2. ​How to make your marketing more effective with human design​
3. ​How human design can transform your branding​

xo,

GG

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2555 Woodview Drive SW, Calgary, Alberta T2W 6E0
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